Some 4 kilometers long, this beach faces Pattaya Bay, the major venue from where boats visit Pattaya's offshore islands. The beach curves from the north to south and is largely paralleled by a tree-lined promenade and beach road which is lined, in the northern and central parts, by hotels and restaurants.

The northern section of the beach is largely tranquil, while the central and southern parts become increasingly lively, thanks to a juxtaposition of shops, department stores, boutiques. beauty salons, supermarkets, bars, discotheques, restaurants and nightclubs.

The central area of the beach is a major shopping area, while the southern end is one of Pattaya's major nightlife area.